Critical Mass Simulator
Explore how network-effect businesses move from slow early adoption to self-sustaining growth. Students adjust initial users, virality, churn, marketing and funding…
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Business Strategy & Management interactive resources
Explore Business Strategy & Management through 5 licensed Economics & Business simulations, guided investigations and challenges for classroom teaching.
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Available resources
Network Effects Investigation
A guided investigation into one-sided and two-sided network effects, platform balance, price effects versus network effects, negative network effects, and curation.
Porter's Five Forces Simulator
Investigate how Porter's Five Forces interact to influence company profitability and industry attractiveness. Adjust competitive pressures, explore interdependencies…
Value Creation & Capture Explorer
Investigate how firms create value for customers and capture value as profit. Explore the relationships between willingness to pay, price, cost, consumer surplus and…
Willingness to Pay Explorer
Explore how customers value products differently, how willingness to pay creates demand, and how firms can increase customer value. Investigate pricing, demand curves,…