Bass Diffusion Model
Explore how an innovation spreads through a market using a Bass diffusion model. Students change assumptions about innovation and imitation, examine the adoption curve…
Home › Interactives › Economics & Business › Attribution
Economics & Business · Marketing
Attribution Model Comparator Interactive
Compare alternative ways of assigning marketing credit to customer touchpoints. Students examine how first-touch, last-touch and multi-touch attribution can give different assessments of the same campaign performance. The full interactive is available to licensed Education Universe users.
Year 10, Undergraduate, ProfessionalExplorer
Learning outcomes
- Explain why attribution models disagree
- Compare channel contribution under alternative rules
- Discuss attribution limitations and causality
Teaching guidance
Give students the same journey data and ask which spending decision each attribution approach would encourage.
Use Attribution with your class
Start a free 30-day trial with class codes and progress tracking, or talk to us about your school's licence.
Related interactives
Churn & Cohort
Investigate customer retention by comparing cohorts over time. Students interpret changes in churn, continuing customers and retention patterns to assess whether…
Conjoint Analysis
Explore how consumer preferences change with product features and prices through a conjoint-analysis-style activity. Students compare product configurations, interpret…
Customer Lifetime Value
Students model customer lifetime value from churn, gross margin and discount rate, with payback period and the LTV to CAC ratio calculated live. The full interactive is…
Pricing Strategy
Students compare cost-plus, competitive and value-based pricing side by side against an identical cost structure to see how each approach arrives at a different price.…
Aggregate Expenditure & Multiplier Challenge
A randomised challenge covering aggregate expenditure, the marginal propensities to consume and save, the spending multiplier, AE = Y diagrams, stimulus calculations and…
Attribution is one of the licensed interactives in The Education Universe. This page describes it; teachers use it in lessons and classes with a licence or the free trial.