Attribution
Compare alternative ways of assigning marketing credit to customer touchpoints. Students examine how first-touch, last-touch and multi-touch attribution can give…
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Marketing interactive resources
Explore Marketing through 6 licensed Economics & Business simulations, guided investigations and challenges for classroom teaching.
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Available resources
Bass Diffusion Model
Explore how an innovation spreads through a market using a Bass diffusion model. Students change assumptions about innovation and imitation, examine the adoption curve…
Churn & Cohort
Investigate customer retention by comparing cohorts over time. Students interpret changes in churn, continuing customers and retention patterns to assess whether…
Conjoint Analysis
Explore how consumer preferences change with product features and prices through a conjoint-analysis-style activity. Students compare product configurations, interpret…
Customer Lifetime Value
Students model customer lifetime value from churn, gross margin and discount rate, with payback period and the LTV to CAC ratio calculated live. The full interactive is…
Pricing Strategy
Students compare cost-plus, competitive and value-based pricing side by side against an identical cost structure to see how each approach arrives at a different price.…