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Economics & Business · Marketing
Churn & Cohort Visualiser Interactive
Investigate customer retention by comparing cohorts over time. Students interpret changes in churn, continuing customers and retention patterns to assess whether headline customer totals hide weaknesses in customer loyalty. The full interactive is available to licensed Education Universe users.
Year 10, Undergraduate, ProfessionalExplorer
Learning outcomes
- Interpret cohort retention over time
- Calculate or compare churn and retention rates
- Distinguish acquisition from sustained customer engagement
Teaching guidance
Ask students to compare the newest cohort with an older cohort at the same age rather than at the same calendar date.
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Churn & Cohort is one of the licensed interactives in The Education Universe. This page describes it; teachers use it in lessons and classes with a licence or the free trial.