Attribution
Compare alternative ways of assigning marketing credit to customer touchpoints. Students examine how first-touch, last-touch and multi-touch attribution can give…
Home › Interactives › Economics & Business › Conjoint Analysis
Economics & Business · Marketing
Conjoint Analysis Builder Interactive
Explore how consumer preferences change with product features and prices through a conjoint-analysis-style activity. Students compare product configurations, interpret relative attribute utilities and consider trade-offs in product design. The full interactive is available to licensed Education Universe users.
Undergraduate, ProfessionalExplorer
Learning outcomes
- Compare product attributes and preference trade-offs
- Interpret relative utility or preference scores
- Make evidence-based product configuration choices
Teaching guidance
Ask students to predict which product profile will be preferred before examining the estimated utilities and to discuss sample limitations.
Use Conjoint Analysis with your class
Start a free 30-day trial with class codes and progress tracking, or talk to us about your school's licence.
Related interactives
Bass Diffusion Model
Explore how an innovation spreads through a market using a Bass diffusion model. Students change assumptions about innovation and imitation, examine the adoption curve…
Churn & Cohort
Investigate customer retention by comparing cohorts over time. Students interpret changes in churn, continuing customers and retention patterns to assess whether…
Customer Lifetime Value
Students model customer lifetime value from churn, gross margin and discount rate, with payback period and the LTV to CAC ratio calculated live. The full interactive is…
Pricing Strategy
Students compare cost-plus, competitive and value-based pricing side by side against an identical cost structure to see how each approach arrives at a different price.…
Aggregate Expenditure & Multiplier Challenge
A randomised challenge covering aggregate expenditure, the marginal propensities to consume and save, the spending multiplier, AE = Y diagrams, stimulus calculations and…
Conjoint Analysis is one of the licensed interactives in The Education Universe. This page describes it; teachers use it in lessons and classes with a licence or the free trial.